(Latin, Beauty)
The ethical guidepost for the beauty industry.
I chose a bold pairing of typefaces to reflect both elegance and clarity. The primary font, Couture, delivers a confident, high-fashion tone that elevates the brand’s premium aesthetic, perfect for a beauty-tech product aiming to stand out.
Complementing it is SF Pro Regular, a clean and modern sans-serif used for body copy and interface elements, offering high readability and a sleek, minimal feel. Together, they strike a balance between luxury and usability.
Colour palette was crafted to express modern elegance and calm clarity. The deep black establishes a foundation of confidence and sophistication, lending a luxurious feel to the brand.
The warm stone beige introduces a natural softness and organic warmth that balances the visual tone, enhancing approachability and comfort.
The pure white offers a clean, open canvas that reinforces simplicity, lightness, and accessibility. Together, these colours embody Formosa’s mission to deliver refined, trustworthy, and user-centred beauty experiences.
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I began with initial sketches and wireframes, aiming to create a simple and intuitive interface. However, the first versions felt too cluttered and lacked focus. I was a bit frustrated but knew I needed to refine my approach.
Pivot Moment: I decided to strip back the design to its core, focusing on simplicity and usability. I introduced features like a personalized dashboard for clinics to manage patient data seamlessly. This shift helped me align the app more closely with user needs.
The result is an app that maintains effortless, empathetic treatment visualizations while harnessing historical data for personalized, technically sound recommendations, delivering empathy and analytics in perfect balance.
This concept does not completely incorporate the pre-treatment tool into the clinic’s apps. Instead, it grants the user the freedom to initially select whichever section of the app they wish to explore. The pre-treatment section provides a pre-visualization scan and a treatment centre that enables users to access comprehensive information on the therapy, including customer ratings, benefits, and precautions.
This proposal demonstrates to the user their real-time appearance after undergoing a treatment, with the same scanning technology as the previous concept. However, it specifically focuses on the treatment area rather than scanning the entire face unnecessarily. Utilising augmented reality and filter technology, the software will apply the treatment to your face, allowing for comprehensive viewing and assessment from all angles.
Mirrors that are integrated with augmented reality (AR) technology. The intelligent mirror has the capability to display to users their appearance following different beauty treatments. Users have the ability to experiment with various appearances, such as post-facial treatments, simulated botox effects, or virtual cosmetics applications, in real-time.
This device, which bears a resemblance to a facial roller, has a sleek and modern design. It is equipped with sophisticated sensors and a compact screen display that allows the user to select the purpose of the scan. Users perform a facial scan by delicately rolling over their face. The device utilises advanced technology to accurately record intricate facial characteristics and contours, enabling the creation of a precise 3D model that can be transferred to another device. Finally, the user has the option to incorporate any non-invasive treatment into the 3D model scan for previsualization on an external device.
Similar to a skin analyzer machine, this AI-powered physical device examines and evaluates the state of an individual’s facial complexion. AI-powered systems may include sophisticated algorithms and image analysis techniques to get a more thorough review, while the physical machine relies on sensors, 3D, and imaging technology to do similar assessments. Both endeavours strive to enhance individuals’ comprehension of their facial anatomy and characteristics.
I conducted closed-ended card sorting for my Information architecture with 5 participants. The card sorting exercise was crucial in refining the app’s structure, revealing users’ intuitive reasoning that differed from initial assumptions.
Notably, participants expected the calendar on the home screen, not in “My Clinic.” Based on this feedback, I redesigned the app’s information architecture to align with user expectations, creating a more intuitive and enjoyable experience.
Integrating the Mortier et al. (2014) Human Data Interaction (HDI) Framework into the app enhances user trust by prioritising transparency, control, and accountability. It empowers users to manage their data confidently, ensures clear communication about data use and access, and embeds ethical practices that protect user privacy. This approach not only supports responsible data handling but also strengthens the app’s credibility in a competitive market.
The app underwent four key evaluations, two with users and two with beauty industry experts, to ensure high standards of usability, content, and effectiveness. Using Figma prototypes, I gathered real-time feedback through heuristic evaluation, Likert scales, and “thinking out loud” methods. Insights from both users and professionals, including beauticians and clinic owners, enabled continuous iteration and refinement of the user experience.
View full evaluations via FigJam.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed.
Best optimised for Figma app.
